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Outsourcing Startup Sales

19.04.2014 No comments

Don’t do itbaby

Some years ago, I wrote about the challenges of finding others to do your sales for you (see http://www.telekta.com/blog/2009/10/practical-sales-outsourcing)This past year, I have found myself more involved with startups and identified an additional insight that all experienced startup professionals agree on, but most technology-based new startup founders miss.

Startups might be able to outsource engineering and operations (not without difficulty), but they should not even think of outsourcing initial sales for at least three reason:  Read more…