Archive
Why Real Salesmen Are Bad at Product Launch
I have long since recognized that there were two distinct types of salesmen. (see https://www.telekta.com/blog/2009/03/production-vs-protype-sales/) The person that has a business card that says Sales is usually the one that brings in all the money that keeps all the rest of us in paychecks. New professionalism in startups, has now created some new vocabulary to describe the other types of sales people. My expertise as a “prototype salesman” can now be described as Discovery and Vaidation Sales in the vocabulary of modern startup and product launch. While ‘normal” sales is better described as Scaling Sales (also Efficiency and Extraction stage)
Startup Gurus for some time have been warning and now there is real hard statistical data now prove that “premature scaling” is the biggest cause of startup (or breakthrough product launch) failure. Read more…