{"id":730,"date":"2014-07-02T12:56:37","date_gmt":"2014-07-02T11:56:37","guid":{"rendered":"http:\/\/www.telekta.com\/blog\/?p=730"},"modified":"2014-07-02T12:56:37","modified_gmt":"2014-07-02T11:56:37","slug":"d-talk-what-engineers-must-unlearn-to-sell","status":"publish","type":"post","link":"https:\/\/www.telekta.com\/blog\/2014\/07\/d-talk-what-engineers-must-unlearn-to-sell\/","title":{"rendered":"D-talk: What Engineers Must Unlearn to Sell"},"content":{"rendered":"<p>With all the technology people who have ambitions of joining the startup world, I thought I might talk about why technical people struggle so hard at learning the critical sales roles.  The interest in this D-Labs sponsored talk was far more than I expected. <iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/5C2BfUmvBdA?feature=player_detailpage\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With all the technology people who have ambitions of joining the startup world, I thought I might talk about why technical people struggle so hard at learning the critical sales roles. The interest in this D-Labs sponsored talk was far more than I expected.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-730","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/posts\/730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":2,"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/posts\/730\/revisions"}],"predecessor-version":[{"id":732,"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/posts\/730\/revisions\/732"}],"wp:attachment":[{"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/media?parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/categories?post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.telekta.com\/blog\/wp-json\/wp\/v2\/tags?post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}