When and how can I raise prices?

First, let's start with an assumption that your product is great value and your existing pricing strategy is leaving too much money on the table.  (See other blogs on licensing strategies and setting prices).  Let's also assume we are talking about a business that has repeat purchasing-- like a subscription.

For new customers, you can normally just raise your prices without any unsuspected consequences.  Pro tip: Signaling an upcoming price increase can trigger a sense in urgency in many who cannot otherwise decide quickly.  Legacy customers, however are a more complex Continue reading...

At the end of the day, the "correct" price is the price where both the buyer and seller agree to a transaction-- Everything else is theory, guidelines, and positioning.

How should a customer think about price?

1. Value.  This is the one they teach you in any marketing or sales class.  In truth, if your customer is pushing back on price, the most likely reason (and most easy fix) is to understand how the customer perceives the value and then question if that perception is correct.  When setting a value based price, make sure to Continue reading...

We now have many ways to communicate with customers, too bad they never read or answer what we send

Three emails to get one answer

It is now normal that you will need to remind someone 2 times to get a response.  Assume this is the case and plan your reminders in advance.  You want to Continue reading...

Startup Gurus for some time have been warning and now there is real hard statistical data now prove that "premature scaling" is the biggest cause of startup (or breakthrough product launch) failure.  Continue reading...

When launching a product (especially when you are a small startup), there is a common mistake that most everyone makes the first time around: benefit inflation.  The problem arrises when someone thinks of a small