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Archive for March, 2010

What is your Core Business?

15.03.2010 No comments

“Do you want to sell sugar water for the rest of your life, or do you want to change the world?”— Steve Jobs, CEO Apple

I am a big fan of knowing what your company’s role in the marketplace is.  You can call this your Mission, Vision, USP (Unique Selling Point), Evangelist Role, Cult Mantra, or even your Entrepreneurial root story.  They are all variations on the same idea: your company exists to do something other than the dreary “increase shareholder value through retained profits” thing.  Now, hopefully you do increase shareholder value, but that is the byproduct of doing something else that is more fun and more meaningful.

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