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Discovery Phase Interviews

05.02.2014 No comments

How-to Guide (suitable when your offering is big, complex, and expensive)

AskI love doing discovery phase interviews and have always been particularly good at them.  They reward those that think quick on their feet and have a broad education and business knowledge.  For me it is improvisational theater meets MBA case study review– great fun.  In a recent startup incubator program, I made an attempt to describe the process I use so that others could try on their own….

Step one of any product launch, business expansion initiative, or startup is best described by Steve Blank as “Discovery”.: “validating whether they are solving a meaningful problem and whether anybody would hypothetically be interested in their solution”  Technical people, especially, struggle with this phase (partially because they think they already know the answer and partially because they are often poor collaborative listeners) Read more…