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Archive for May, 2018
Be Proud of Your Pricing
15.05.2018
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At the end of the day, the “correct” price is the price where both the buyer and seller agree to a transaction– Everything else is theory, guidelines, and positioning.

Pricing
How should a customer think about price?
- Value. This is the one they teach you in any marketing or sales class. In truth, if your customer is pushing back on price, the most likely reason (and most easy fix) is to understand how the customer perceives the value and then question if that perception is correct. When setting a value based price, make sure to Read more…